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Mobile Advertising Market in India 2011 Price: $795.00 (€626.57) ($954.00 (€751.89) Including VAT at 20%) Publication Date: Nov-2011 Pages: 44 Format: PDF Publisher: Netscribes (India) Pvt. Ltd. Sample Pages Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India. The report begins with ‘Introduction’ section covering ‘Mobile Advertising Overview’ where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. ‘Mobile Marketing Ecosystem’ illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. ‘Mobile Marketing Frameworks’ briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion. ‘Mobile Marketing Value Chain’ describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by the section ‘Market Overview’ section which elaborates the global & Indian market state of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile advertising, and mobile advertisement formats which elaborate the various formats available for mobile advertising such as mobile messaging, web, media & application. Next, ‘Scope & Opportunities’ section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with market size & growth as well as growth predictions. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile advertising market in India. In the ‘Major Players’ section the major mobile advertising companies operating in India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile marketing offering, related services & strategic moves regarding the same. It also provides key contacts for each of the players under Sales Intelligence. Also specific areas of opportunity in India are discussed in ‘Vendor Opportunity’ section. Next the developments & trends in the domestic market related to mobile advertising industry, growing trend & developments are mentioned for India & other emerging countries as well as for developed nations in the ‘Key Trends & Development’ section. It is followed by ‘Case Studies’ section which presents relevant cases on mobile advertising campaigns in India with objective, technology used, outcome & details regarding measurement techniques. The objective of the section is to give a basic idea about the possible outcome that can be achieved using mobile advertising campaign. It is further followed by the section ‘Strategic Recommendation’ section which is derived after a comprehensive analysis of the market state & scope. The report concludes with an ‘Appendix’ section which provides some mobile advertising examples with snapshot of the mobile ad as seen on a mobile device with brief information regarding the campaign. Table of Contents

Local Search Market in India 2011 Price: $795.00 (€626.57) ($954.00 (€751.89) Including VAT at 20%) Publication Date: Jun-2011 Pages: 32 Format: PDF Publisher: Netscribes (India) Pvt. Ltd. Sample Pages Local search market in India is a common platform for advertising used by business entities. It has an offline and an online category. Local search space provides a platform to the small and medium scale enterprises to advertise with regards to their products and services through local search engines and print directories such as yellow pages. The report begins with the market overview section which discusses the online segment of the local search market in India. It depicts the search marketing revenue. This is followed by the offline local search market section that discusses the market size of yellow pages in terms of volume. The report discusses the business models of players in the online and offline segments of the industry. The report has covered the factors affecting the growth of the offline and online segments of the market. An analysis of the factors driving growth in the offline market includes phone-based local search to dominate and offline local searches being conducted in regional languages. Factors affecting the online segment include proliferation of internet and increasing use of mobile internet. An analysis of the market has identified that profitability for small and local business owners is a common factor driving the growth of the online and offline segment. The factors hindering growth in the offline market include lower acceptance in present corporate culture, global drive towards paperless environment while those for the online category include search engines acting as default sites for local information search, lack of awareness and language barriers, building database around local content. The key trends analyzed in the market include increase in PE/VC investments, local web directories moving towards mobile platform, providing additional services to the users, players entering into joint venture agreements and mobile service providers entering the domain. The competition section provides an overview of the competitive landscape of the online and offline market. It includes a matrix depicting a comparison between some major online and offline players with respect to their services. The section provides the online traffic statistics of the players in the market. It also includes brief profiles of major players in the market. Table of Contents

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