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The CHILDWISE Monitor Report 2011-12 Price: $2,250.00 (€1,773.32) ($2,700.00 (€2,127.99) Including VAT at 20%) Publication Date: 10-Jan-2012 Format: PDF Pages: 232 Publisher: CHILDWISE The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.  This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. The 2011/2012 Monitor Survey covers: - Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming - Computers: ownership and usage, laptops / tablets - Games consoles: games console ownership, gaming behaviour, time spent playing, favourite games - Mobile phones: ownership, usage, time spent using, smart phones, apps, who pays, how are calls paid for, monthly spend - TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV - Music: accessing music, favourite groups, downloading music - Reading: favourites, frequency / time spent reading, reading online, ebook readers - Cinema: cinema going, favourite films, downloading films - Money: pocket money and earnings, ad-hoc handouts, spending and saving - Self purchase: categories bought from, buying online - Advertising: favourite / least favourite TV adverts, online advertising - Sports and activities: weekly hours in / out of school, 2012 Olympics, logo and mascots - Communication and skills: skills known, preferred methods of communication CONTENTS

The CHILDWISE Monitor Report 2010-11 Price: $2,350.00 (€1,852.14) ($2,820.00 (€2,222.56) Including VAT at 20%) Publication Date: 01-Feb-2011 Format: PDF Pages: 203 Publisher: CHILDWISE The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its seventeenth year.  This year, almost 2500 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. The 2010/2011 Monitor Survey covers: - Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming - Computers: ownership and usage, laptops / iPads - Games consoles: games console ownership, gaming behaviour, time spent playing - Mobile phones: ownership, usage, time spent using, smart phones, who pays, how are calls paid for, monthly spend - TV: time spent watching, channels watched, multi-channel TV, TV ownership, on-demand TV - Music and Radio: MP3 / iPod ownership, radio listenership, stations listened to, favourite groups, downloading music - Reading: favourite magazines, purchasing, reading for pleasure, reading online, diaries - Money: pocket money and earnings, ad-hoc handouts, effect of spending cuts / job losses - Children's purchasing: categories bought from, buying online, gift cards - Cool brands: spontaneous and prompted perception of what brands are cool - Sports and activities: weekly hours, sports in / out of school, sports watched on TV / live, 2012 Olympics, logo and mascots CONTENTS

CHILDWISE Monitor Report 2010-11 - Children's Purchasing Price: $500.00 (€394.07) ($600.00 (€472.89) Including VAT at 20%) Publication Date: 01-Feb-2011 Format: PDF Pages: 34 Publisher: CHILDWISE The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its seventeenth year.  This year, almost 2500 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics. This report focuses on children's spending habits. CONTENTS

CHILDWISE Special Report - Pre-School Children 2009 Price: $742.50 (€585.20) ($891.00 (€702.24) Including VAT at 20%) Publication Date: 03-Jan-2009 Format: PDF Pages: 29 Publisher: CHILDWISE Find out more about how the youngest children behave, what they are into and how their skills develop. By the time that children reach the age of 5, many attitudes and behaviour patterns are already established. This report looks at media use and wider experience among pre-school children, as told to us by their parents. CONTENTS

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