Mobile Content

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Opportunities in the Indian Telecom Social Media Market Price: $800.00 (€626.38) ($960.00 (€751.65) Including VAT at 20%) Publication Date: Oct-2011 Pages: 25 Format: Online PDF Publisher: Smart Research Insights Executive summary The introduction of 3G in India along with the rising sales of smartphones has led social media to emerge as an important platform in the online community in the country. It is projected that social media users in India will reach 45 million in 2012 from close to 30 million in 2010. Factors such as burgeoning tech savvy young population and customer centric schemes from the service providers are driving the growth of the social media in telecom space. Social networking accounts for the major share in the social media space amid more inclination of users towards these sites and attractive schemes launched by the service providers. Hence, the report primarily focuses on the opportunities provided by the social networking segment. Why should the report be purchased? Our report ‘Opportunities in the Indian Telecom Social Media Market’ highlights key drivers of and trends emerging in the social media space in the country. Segments of the social media market including social networking, social marketing and social media gaming. The increasing penetration of broadband and Smartphones in Tier II and Tier III cities, a major share of the social media users belong to these cities. Hence, these regions provide plethora of opportunities to the service providers. In the highly competitive telecom sector in India, currently, Tata Docomo has the largest presence in the social media space. Due to its wide reach and creative social media strategies, the company is popularly known as a “Child of Social Media”. Social media gaming is expected to have a strong growth in future among all the segments of the social media market on account of booming mobile gaming market. This has led several foreign players such as Zynga Game Network Inc. to enter India to tap the opportunities in this segment. Consequently, this has generated interest among the service providers. Research methodology and delivery time Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key industry sources has been analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis. The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The delivery time for hard copies is approximately 3-5 business days, as each hard copy is custom printed for the client. About Smart Research Insights (SRI) SRI is a research organization which specializes in niche sector reports. We have a team of dedicated researchers with rich experience across industry segments that focus on delivering high quality analysis. We are also engaged in providing customized research solutions and company reports. Table of Contents

Mobile Application Market in India 2012 Price: $750.00 (€587.23) ($900.00 (€704.67) Including VAT at 20%) Publication Date: Jan-2012 Pages: 52 Format: PDF Publisher: Netscribes (India) Pvt. Ltd. Sample Pages Mobile applications are rapidly gaining popularity due to huge number of mobile devise and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India. The report begins with ‘Introduction’ section covering overview regarding mobile applications (apps) which provides basic idea regarding the mobile platform and app technology with some details regarding the various devices it caters to. The ‘Market Overview’ section elaborates global & domestic market state of mobile application. It also provides statistical information regarding global mobile app download, global revenue, number of mobile app stores and other related information. The section also elaborates details regarding mobile app store structure, top mobile app categories and growth and prospect of smartphones and featurephones in various regions. It also elaborates the value chain of mobile app from development to digital publishing. Statistical information such as mobile VAS revenue in India, mobile ad spending, various form of mobile ads associated with mobile apps are also discussed in the section. The section closes with advantage of mobile applications elaborating various reasons of sudden adoption and mass interest in the same and essential features of mobile apps where ideal features are discussed briefly. It is followed by ‘Scope in India’ section which discusses scope of mobile apps in verticals or sectors. Specific sectors have been highlighted with information regarding each of their market state and opportunity areas in the sectors for mobile apps. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile app adoption in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. In the ‘Major Application Players’ section the major mobile app vendor operating in India or serving India have been profiled. It provides information such as corporate & business highlights covering operational & recent information regarding mobile application solutions and offerings, related services & strategic moves regarding the same. It also provides financial performance for a period of time and key contacts for each of the players. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. Also specific areas of opportunity for mobile application in India are discussed in ‘Vendor Opportunity’ section. Next the developments & trends in the domestic market related to mobile app solution, growing trend & developments are mentioned in the ‘Key Trends & Development’ section. The report concludes with the section ‘Strategic Recommendation’ section which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help mobile application adoption to grow in all regions of the country. Table of Contents

Global Mobile Application Market (2010-2015) Price Single User $4,650.00 Multi User $5,650.00 Corporate Licence $7,150.00 Enterprise Site Licence $9,000.00 Publication Date: 09-Aug-2010 Format: pdf Pages: 217 Publisher: MarketsandMarkets Table of Contents The success of Apple’s Application Store has not only established the salability of mobile applications, but has also shown that the most excellent applications offer the potential to generate large amount of revenues. Several telecom giants have thus begun providing dedicated application stores for their users, so much so that more than 2 million applications are currently available for communications, games, multimedia, productivity, travel, and utility purposes. More...

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