Outdoor Advertising

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Global Outdoor Advertising Market Report: 2011 Edition Price: $800.00 (€608.69) ($960.00 (€730.42) Including VAT at 20%) Publication Date: Sep-2011 Format: PDF Email Pages: 52 Publisher: Koncept Analytics Advertising has become an important part of the contemporary life in industrialized society due to the role it plays in the economy. In comparison to other media, outdoor advertising has a strong effect on consumers. The outdoor advertising can be segmented into four main categories: billboards, Street furniture, transit advertising, and alternative media. Advertisers find outdoor advertising as a lucrative medium to interact with their potential customers. Outdoor advertising market has outperformed in the areas where footfall is high and the potential audience is high in comparison to indoor mediums. Billboards dominate the outdoor market. The growth of the outdoor advertising market has been further fuelled up by benefits provided by digital outdoor advertising. Global outdoor advertising revenue has been significantly increasing over the years and is expected to increase even further. The US has been the fastest growing economy in out-of-home advertisement market. The outdoor advertising penetration rate in most of the countries is high. With people spending more time outside their homes as a result of changing lifestyle along with increase in the number of buildings, shopping malls, bus lines, subways have provided enough opportunity to advertisers to utilize the space available for advertising. Digital outdoor advertising also occupies significant share of the total outdoor market due to the benefits like technological improvements and increased visibility. Telecom sector has the highest return in global outdoor market. However, advertisement expenditure on television still beats the expenditure incurred on outdoor advertisement globally. Results of outdoor advertisement have shown that it increases the time taken by a person to forget the message. Increasing urbanization and digitalization are the main drivers of the market. The report analyzes the global outdoor advertising market with focus on countries like US, Europe, UK, Australia, Russia and India. Outdoor advertising market is quite fragmented. The competition prevailing in the outdoor market has also been included in the report. JC Decaux, Stroer, Clear Channel Outdoor (CCO), and Lamar are among the largest players. Factors affecting the growth and trends of this market have also been analyzed. The report also profiles four major players with a discussion of their key strategies. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the digital signage industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests. Table of Contents/List of Tables/List of Figures

Global Digital Signage (Digital OOH) Market: 2011 Edition Price: $800.00 (€608.69) ($960.00 (€730.42) Including VAT at 20%) Publication Date: Jun-2011 Format: PDF Email Pages: 58 Publisher: Koncept Analytics Digital Signage also known as dynamic signage, digital-out-of home, electronic signage or narrowcasting has become the fastest-growing marketing and communications medium. Digital signage is a form of out-of-home advertising in which content and messages are displayed on an electronic screen or digital sign such as LCD, LED, Plasma Displays typically with the goal of delivering targeted messages to specific locations at specific times. As people spend less time at home and less time watching TV, digital signage media attracts the attention of consumers outside the home. The digital signage market is comprised of two primary subsectors: digital place-based networks and digital billboards. The overall digital signage market witnessed consistent growth over the years 2005-2010 except in 2009 wherein the market declined due to global economic slowdown and drastic corporate budget cuts. The upward momentum will definitely continue in the coming years due to several key trends including shift in consumer behaviors, improved audience metrics, more effective sales and marketing strategies. In addition, declining costs of digital display panels have also encouraged advertisers to shift to digital signage. The U.S. is the world’s largest market however Asia/Pacific also witnessed strong growth driven by gains in China and India. The digital signage market is a relatively new market that is characterized by high fragmentation and extremely intense competition. The report titled “Global Digital Signage (Digital OOH) Market: 2011 Edition” analyzes the global digital signage market with a special focus on country analysis like the US, China, India and the UK. The report assesses the opportunities for the digital signage market especially in high growth countries like China and India. The factors driving the growth of the industry are analyzed and the barriers to the growth of this niche advertising sector have been discussed in the report. Also, the supply chain of the digital signage industry has been studied to focus on the different types of players engaged in the value chain. Also, the competitive aspect of the market is highlighted and the key players profiled with their strategies for this market. By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the digital signage industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests. Table of Contents/List of Tables/List of Figures

2011 U.S. Display Advertising Industry Report Price ENTERPRISE LICENSE $699.00 Publication Date: 31-Mar-2011 Format: PDF Pages: 156 Publisher: Barnes Reports The U.S. Display Advertising Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including outdoor advertising, billboard advertising and poster advertising. Table of Contents

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